Where are we going?
A precise destination that makes sense for the business.
Easy Innovation / Digital
A project by Nicholas Durante
I think like a programmer: start from the outcome, break down the problem and build only what is needed to reach it.- 01Destination
- 02Strategy
- 03Build
- 04Launch
- 05Measure
How I work
A new brand, a product launch, a business restart or a simpler process: first we define the destination, timeframe and result to measure.
Only then do we choose tools, messages and technology.
Consulting and strategy, yes.
With the mindset of someone who can also design and build the system.
The method
By when?
Realistic timing, clear priorities and a sustainable path.
How do we measure it?
Sales, attendance, enquiries, efficiency or brand perception.
What do we really need?
Strategy, content, a website, an app, automation or a complete system.
What I build
Every element must push in the same direction.
The project can be small or complex; the logic stays the same.
Strategy & positioning
Goal, offer, audience, message, priorities and action plan.
Web, apps & automation
Websites, e-commerce, applications, dashboards, AI and workflows.
Launch & communication
Identity, authentic content, social, reels, campaigns and events.
Measure & improve
Readable metrics, testing, corrections and continuous growth.
Apps, web apps and stores
We design applications around the way people really work.
We can manage interface, development, testing and publication on the App Store and Google Play.
Eye care↗Medical↗Pharma↗Pharmacy↗Barber↗Beauty↗Hospitality↗Digital menu↗Retail↗Services↗
9:41
Medical / Eye care
Appointments, reports and bookings.
12new requests
- 01Schedule→
- 02Patients→
- 03Alerts→
9:41
Pharmacy / Pharma
Orders, stock and delivery.
94%stock monitored
- 01Orders→
- 02Stock→
- 03Delivery→
9:41
Beauty / Barber
Booking, services and journeys.
28appointments
- 01Booking→
- 02Services→
- 03Clients→
9:41
Hospitality / Menu
Choose, order and pay.
4.8average experience
- 01Menu→
- 02Orders→
- 03Tables→
Illustrative interfaces.
Every product is designed around the real process.
Real cases
Case 01 · Historic café5×
80~400
01 / EVENT~400people attended
02 / RESTART2.8×later revenue
SOCIAL92%
CONTENT78%
WEB84%
ADS66%
SEO72%
Case 01 · Historic café
A new management team had to become news.
We turned a generational handover into a simple, authentic story: social pages, spoken reels, a digital menu, familiar products presented with new energy and a launch event.
80expected guests
~400people attended
bottles at the event
Case 02 · Beauty salon
The value was already there.
It needed to be seen.
We reorganised services, brands, expertise, programmes and subscriptions.
Rebranding, restyling, content, search visibility and campaigns made the offer clear to new customers.
~€600Kstarting revenue
~€70Krestart investment
nearly €1.7Mlater revenue
Case 03 · Product launch
We did not change the grill.
We changed what customers saw.
The message kept stressing the gas cylinder and turned a technical feature into an objection.
We reframed the product around the real desire: a compact, designed grill for Milan terraces and penthouses.
Before · the problem
→- Cylinder
- Weight
- Transport
- Friction
After · the desire
- Design
- Terrace
- Milan
- Lifestyle
Figures refer to the individual cases described.
Every project has its own conditions, timing and outcomes; they are not a promise of returns.
Nine situations
New management
Turn an internal handover into a story the market notices.
Hidden value
Make existing services, expertise and quality easy to see.
New product
Move attention from the objection to the reason to want it.
New brand
Give position, identity and a system to a raw idea.
Stalled sales
Find friction, missing questions and weak points in the journey.
Confusing offer
Cut the noise and show immediately what the customer buys.
Manual process
Build apps, automation and dashboards where they matter.
Business restart
Reorder priorities, offer, content and channels.
Measurable launch
Connect campaign, product and metrics before going live.
No theatre
Focused questions and a close study of market, product and customer.
I say early what is feasible, what is not and where investment makes sense.
No weeks of slides designed to delay a decision.
0–48hdiagnosis and feasibility
72hdetailed direction
CODE / BUILD / SHIP
Strategy that can become software.
We do not stop at graphics or a template.
I can activate a structure of programmers and specialists to build real websites, apps, automation and operating systems.
From brief to market
We define the outcome, build what is needed and coordinate every asset.
Digital, physical or both.
Product launch
Positioning, identity, landing page, commerce, app, campaign and assets work as one system.
- Strategy
- Brand
- Web / App
- Campaign
Special event
Concept, invitations, registrations, staging, content and measurement turn the event into a result.
- Concept
- Ticketing
- Assets
- Report
Why Nicholas
The foundation is administration, finance and marketing.
The method comes from software: understand the problem, split it into parts, choose the tools and make them work together.
That intersection connects the company with its end customer.
Track record / 2026Eight brands launched.
Eight brands launched.
The format keeps working.
Between 2020 and 2023, I helped launch eight brands.
In 2026, their combined revenue is approximately €9.5 million.
8brands launched
2020–23launch window
~€9.5Mcombined revenue today
The result shows continuity, not just a strong launch.
Nicholas Durante / Easy Innovation Digital
- Software
- Strategy
- Marketing
- Automation
- Communication
- Business
The next project
We start from the destination, then design the plan and the technology needed to reach it.
Let’s talk